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FXR Introduces 2016 Lineup

FXR2016

Last week we had the opportunity to attend the FXR dealer meeting and product launch in Winnipeg, Manitoba. It is no secret that FXR has taken the snowmobile world by storm over the last three to four years and by all indications that trend is only going to continue as the company unveiled an array of new models and styles in its core product line, along with an expanded casual collection that features a new Trilaminate series of water-resistant performance wear.

ISOC television host Carly Aplin MC’d the two-day event which included a fashion show, action videos featuring FXR ambassador athletes and a state-of-the-company address by founder and owner Milt Reimer, who started FXR in his garage in the mid 90’s. FXR’s product line has experienced growth far beyond the North American borders, including a strong presence in Europe. In March, the company is being presented with the “Emerging” award from the Canadian Manufacturers and Exporters.

FXR’s first advertising dollar was spent on racing and to this day the company recognizes the value in promoting it’s brand on the track, serving as the official clothing and apparel sponsor of the ISOC national series, as well as the East Coast Snocross series.

The new Cold Cross Replica Jacket and matching pant are sure to sell out fast, allowing track and trail riders to purchase the same racewear as pro riders such as Kody Kamm and Kyle Pallin.

The new Cold Cross Replica Jacket and matching pant are sure to sell out fast, allowing track and trail riders to purchase the same race wear as pro racers such as Kody Kamm and Kyle Pallin.

If you've never looked beyond FXR's traditional outer wear, you really need to check out their base layer and casual wear products. All feature great styling, fit and function.

If you’ve never looked beyond FXR’s traditional outer wear, you really need to check out their base layer and casual wear products. All feature great styling, fit and function.

The Torque series helmet is a value leader and thenew Commando series has a racy look that will be available in four colorways.

The Torque series helmet is a value leader and the new Commando line has a racy look that will be available in four colorways.

FXR Outdoor continues to broaden it's footprint with even more real world products for hikers, hunters and fishermen. The Octane tennis shoe is another great everyday item that features a reflective pattern on the sides for morning and evening runnners.

FXR Outdoor continues to broaden it’s footprint with even more real world products for hikers, hunters and fishermen. The Octane tennis shoe is another great everyday item that features a reflective pattern on the sides for morning and evening runners.

Realtree camo has been a monsterous hit for FXR and there are even more options coming for 2016, along with new patterns such as the plaid shown here.

Realtree camo has been a monstrous hit for FXR and there are even more options coming for 2016, along with new patterns such as the purple plaid shown here.

 

Another new market for FXR is hi-vis winter wear for search and rescue teams, along with law enforcement and safety personnel.

Another new market for FXR is hi-vis winter wear for law enforcement and emergency services personnel.

Mix and match is a new theme in the FXR lineup with countless options being presented during an fashion show that kicked off the event.

Mix and match is a new theme in the FXR lineup with countless options being presented during a fashion show that kicked off the event.