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Behind The Curtain – Polaris Racing

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Last summer, Tom Rager Jr. and the crew at Polaris Racing in Wausau, Wisconsin were faced with the daunting task of relocating their entire operation. Fortunately, the landlord who was asking them to move in order to make space for his own business interests, also recognized the value and cache of having a stable, long-term renter such as Polaris and offered to build them a new space starting from a blank sheet of paper.

While the timeline was a bit of a challenge, Rager, Ben Hayes and parts guy Brad Seavers went to work laying out what would ultimately be a first class race shop that accommodates three of the brand’s elite snocross teams, along with the race support semi, Soo-I-500 development program, a complete fab shop, R & D sleds, parts storage and offices.

We had a chance to stop by the shop earlier this week and it is quite impressive, to say the least. Spacious, well-lit and located in close proximity to I-39, the building is positioned and equipped to keep Polaris at the leading edge of race technology well into the future.

The view from one of two storage mezzanines shows the rows of pallet racking/work benches divided among the Judnick, LaValllee and Hentges racing snocross teams.

The view from one of two storage mezzanines shows the rows of pallet racking/work benches divided among the Judnick, LaValllee and Hentges racing snocross teams.

Each team mechanic has a designated work space, with overhead storage for the parts and pieces that are replaced on a weekly basis.

Each team mechanic has a designated work space, with overhead storage for the parts and pieces that are replaced on a weekly basis.

One of the objectives with the new space was to keep the fab shop isolated from the rest of the facility, containing the mess and noise associated with the welding, grinding and cutting necessary to customize parts and pieces.

One of the objectives with the new space was to keep the fab shop isolated from the rest of the facility, containing the mess and noise associated with the welding, grinding and cutting necessary to customize parts and pieces.

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While each of the teams operate within their own budgets, parts and other resources are always within arm's reach.

While each of the teams operate within their own budget, parts and other resources are always within arm’s reach.

Ben Hayes is a Walker Evans suspension specialist, but his role with the factory team extends far beyond shock valving...

Ben Hayes is a Walker Evans suspension specialist, but his role with the factory team extends far beyond shock valving…

Hayes, is largely responsibe for the company's Soo I-500 effort, spending the majority of his summers building the teams sleds and matching kits that available to all Polaris ice enduro racers.

Hayes, is largely responsible for the company’s Soo I-500 effort, spending the majority of his summers building the team’s sleds and matching kits that are available to all Polaris ice enduro racers. He is shown here with the 2016 race winner fielded by Bunke Racing. The team recently backed up their title, marking the 27th win for Polaris in the 49 year history of the event.

The race support rig is kept inside during the week, allowing teams to access anything that that might not already be on their shelves.

The race support rig is kept inside during the week, allowing teams to access anything that that might not already be on their shelves.

Brad Seavers oversees the support rig at the races and spends his week days on the phone getting Polaris racers, from all disciplines, the pieces they need to get back on track.

Brad Seavers oversees the support rig at the races and spends his week days on the phone getting Polaris racers, from all disciplines, the pieces they need to get back on track.

Behind the shop there is space for team transporters to park while waiting to reload for the next event.

Behind the shop there is space for team transporters to park while waiting to reload for the next event.

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2 Comments

  1. UTV Gear HQ

    February 10, 2017 at 12:24 am

    What an awesome setup! Envious of that well lit fab shop.

  2. Scott Hunt

    February 10, 2017 at 5:20 am

    Thats an awsome facility great job would love to visit.